Hi Sameer, my first time here - love your LinkedIn posts. Very few of us are able to be honest about the fact that we need sustainability to save ourselves, not the planet. And that this involves actual changes for each individual. Any government, NGO or group of activists can’t solve this for us.
I personally take a lot of issue with mainstream businesses being highly irresponsible about their ecological footprint and focusing only on sales/growth. Whether it is consumer products or quick delivery, as long as it remains ok for a corporation to do absolutely anything, just because they haven’t signed up for a sustainability goal, I fear nothing will change. This includes abuse and pollution of resources and generating excessive waste.
I hope you don’t feel I am making a nebulous point. People WANT to change. In about 4 years of running Arani Ecosteps, we have interacted with lakhs of people actively looking for sustainable solutions. They don’t want to throw plastic bottles every month. They don’t want deliveries in plastic bags, they don’t want food containers to be littered all over the city. But real, affordable and logical solutions at scale are not offered by corporations. They scale extremely wasteful solutions rather rapidly, but I am so surprised that simple options like bamboo toothbrushes or shampoo bars have to be hunted in random corners of the internet even though they are SO easy to take to market.
I of course; speak from the urban waste perspective because that’s what I’ve been working on. Nearly 40% of the plastic waste found in landfills comes from consumer products packaging. Recycling remains in early teens % at best and is mostly downcycling. When brands can’t reduce plastic in their packaging, they buy neutrality credits and keep creating waste same as before. The sheer scale of this is mind boggling because we are (more and more) just lauding and funding waste-generating businesses without wondering if they even tried to build sustainability into their (commercial) operations.
It can’t be the job of a few do-gooders - individuals or corporates. And it shouldn’t be just a feel good conversation to have at events. Real solutions need to be developed, scaled and appreciated as mainstream, not as some cute initiatives.
I truly feel the consumer is awake and is genuinely looking for a change. People are willing to reduce their consumption, compost at home, go to refill stations, segregate their waste, all of it. But avenues for these are SO limited, when you can find wasteful products and services at your fingertips.
Capital allocation can change this very fundamentally. Funds can build different metrics for sustainable businesses and channel more money towards them for (maybe) smaller profits. We really can’t do business on a dead plant after all…and to be less dramatic, impact funds have been doing this for decades. It just hasn’t scaled enough. And I feel it is relatively easy to scale, especially when you have people ready to put the fight on the ground, and consumers actively looking to adopt the solutions they build.