While ‘something so essential to life as water available to all for free’ makes sense, ‘free only when subjected to ads’ is worrying.
Extending this idea (as in the examples in video) would mean essentials could be made free through ads for everyone. As a thought experiment - would it be a collective win if life essentials are made available for free to people through ads or fail that life essentials that are free in nature are sold in exchange for your attention for a price?