Art and sustainability have a long history. Not only through a thematic perspective but art has also proven to be an effective tool to promote sustainability. From installations that speak volumes about alarming issues to artists capturing the concerns regarding nature on canvas and the conscious approach towards the usage of sustainable materials, all have contributed to achieving sustainable goals. But what does Rooftop do anything that adds to the common good?
Preservation of Traditional Crafts
Women making Mandana Art (Painted prayers : Women’s Art in Village India)
One of the most significant contributions of Indian art to sustainable development is the preservation of traditional crafts. India has a myriad of indigenous craft forms that have been passed down through generations. By promoting and investing in these crafts, we not only help sustain livelihoods but also protect the environment. Traditional crafts often utilize natural materials and techniques that are eco-friendly. Rooftop collaborates with local artisans to create products that showcase these traditional crafts, thus supporting both the artisans and the environment. It has synergized the digital world with Indian art and enhanced the accessibility and authenticity of Indian art. With several Maestro courses and workshops, Rooftop aimed to revive the natural heritage of Indian art and culture.
Promoting Eco-friendly Materials
Some ingredients that are used to make natural pigments (image source: arte-sur.org)
Indian art has embraced eco-friendly materials for centuries. From natural dyes in textiles to sustainable wood choices in sculpture, Indian artists have been conscious of their impact on the environment. Indian traditional art for centuries has used natural pigments, brushes, and canvas. Rooftop takes inspiration from these practices and works diligently to source and use eco-friendly materials in products. By doing so, it reduces the carbon footprint and promotes the use of sustainable resources.
Empowering Women and Marginalized Communities
(Image Source: Rooftop)
Many traditional art forms in India are sustained by women and marginalized communities. By supporting these artisans, Indian art empowers these groups and promotes gender equality and social inclusion. Rooftop actively seeks out partnerships with women and marginalized artisans, providing them with fair wages and opportunities for skill development. This not only improves their socio-economic status but also contributes to the overall development of their communities.
Education and Awareness
(*Image Source: Rooftop - Event - Phad se Padh)
Indian art serves as a medium for education and awareness on various issues, including environmental conservation and social justice. Rooftop uses art as a tool for advocacy and awareness-raising. One such project that runs parallel to this though is - Project Phad se Padh. Over 60+ schools all over India, chose topics from their modern syllabi and illustrated them through Phad art. The topic revolved around nature, wildlife, natural pigments like - Indigo, silicon bags, movements that contributed towards safeguarding our ecosystem and other topics that touched the 17 goals of sustainability. Through this exercise, children not only researched and brainstormed about the topic but also experienced the intricacy of Indian art.
Another significant and popular tool to cascade a message is social media. During our 75th Independence Day, Rooftop experimented with AI and created a filter for Instagram that showcased popular natural elements from Indian art. This promoted the country’s cultural and natural heritage through art in a fun and engaging way.
Promoting Tourism and Cultural Exchange
(Image Source : Rooftop - Event - Indiyart)
Indian art plays a pivotal role in promoting tourism and cultural exchange. When tourists visit India to experience its art and culture, it leads to economic development and supports local communities. Rooftop facilitates cultural exchange programs by organizing art exhibitions and workshops, bringing Indian artists and their work to a global audience. One such effort was made through a unique exhibition of art from corners of India. Indiyart was an exhibition held by Rooftop at Bikaner House, Delhi, 16-19 September 2023. It not only brought forward folk and tribal art from over 30+ artists but also gave the audience an immersive experience by connecting with the artists through workshops. This enhances cultural understanding and may also contribute to tourism.
Indian art is a powerful catalyst for sustainable development. It embodies the essence of preserving tradition, celebrating nature, empowering marginalized communities, and spreading awareness about critical issues. Rooftop is committed to harnessing the potential of Indian art to promote sustainability in every way possible. Through our collaborations with artisans, use of eco-friendly materials, and advocacy efforts, we are striving to make a positive impact on both society and the environment. By recognizing and embracing the role of Indian art in sustainable development, we are not only preserving a rich cultural heritage but also paving the way for a brighter and more sustainable future.