Natural Farming - A Trial and Tribulation?

Any trial a POC in small landholdings, beyond economics is successful. The moment when we start large scale adoption, challenges are to the fore – laborious, Production economics derailed ( from germination, Soil strength, Weeds, Pesticide Attack, Climate Change and market prices )

The farmer small or big is a business entity – to cash in the fruit of labor, to pay off the innumerable credit and debt; and as the Crop or market fails – they are unable to endure. The obvious behavior is not to fail – and hence the Chemicals! In most cases Poisonous!!

Many have tried and are trying different models – but as aforementioned, they do not scale – and both the community of Consumer and Farmers forbear consumption and handling of hazardous compounds.
To change the behavior requires time, energy and perseverance – and a model that is tested to survive and work. To understand this, we at Cupid Greens, did start farming ourselves and later partnered numerous farms and farmers – Ecom cos, geographies for market, and have reasonable knowledge to create or make this effort.
To bell this Cat and for large scale adoption that is good for the Farmer as well as for our children, the next generation and for ourselves, we invite support to build an Inclusive Society.


I had a few questions:

  1. Farmers: How do you collaborate with the farmers? Do you provide them with any specific resources, tools, or training to enhance their farming practices and ensure the quality of the produce? Or just with the distribution help?
  2. E-commerce companies: How do you partner with e-commerce platforms? Are your products exclusively available on certain platforms or do you have multiple partnerships to expand your market reach?
  3. Geographies for market: How do you select the regions in which you operate? Are there specific criteria you consider, such as climate, soil conditions, or local demand, when choosing a location for your farms and partnerships?
  4. Logistics and supply chain: How do you manage the transportation and distribution of your products from the farms to the end consumers? Do you work with any specific logistics partners or do you have an in-house system in place?
  5. Quality control and assurance: What measures do you implement to ensure the quality and safety of your products throughout the supply chain, from farm to fork?

I look forward to your response and learning more about your organization

  1. Seeing is believing and practical observations on their own field is essential for adoption. We have Experienced Agri specialists and Agricultural engineer on the rolls to guide. Real adoption only when you commit to buy – otherwise it is only a lip service.

Our endeavor is to build a robust demand linkage model to make this a reality.

  1. We introduced this category to one of the top E Com – and the success enabled us to take it to multiple geographies of the same E Com, and many others by word of mouth and seeing our brand and product in their APP approached us. We have deep connects, with all ECom majors in India.

  2. Local demand and disposable income are an essential detriment. Being a perishable, inward logistics – Farms closer to consumption markets emerge as priority. Fortunately, many Southern markets depend on Bangalore and around as a Primitive source for supply – due to Climatic and favorable conditions for Horticulture.

We also operate in Delhi – NCR and have tied up with many farmers in the neighboring region.

  1. We have inhouse and Outsourced Transportation and deal with individual driver owners for better economics.

  2. Knowing the farmer is an essential criterion to exercise quality. Frequent and periodic visits, will make one realize and understand, how the farm is geared up in the process of growth of the plant and fruit from germination to harvest.
    At frequent intervals lab tests and soil test ensure affirmation.

The above-mentioned information is not typecast in stone…and need to be formalized, to build processes, to build to scale. The behavior is more transaction based currently, need to change into a service relationship one for the long term. This requires structural investments and eventually, the dividends would be realized by one and all.


This is some very good news from Andhra.


Indeed! A very good effort initiated by the Andhra govt. - they have created a structure working from the Mandal - and every mandal is equipped with a team of Kisan Mitras - many women volunteers and paid by the government. They were provided tools which can measure PH of the soil, and moisture content.

The team convince farmers to provide a small part of land to practice Natural farming, and try to bring in a change of their Agri practices - by showcasing in their own field. It has brought about positive change - still a long way to go.

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