This is my first post in the community and I request some patience and plenty of suggestions/debate
Consider the problem of poverty in the Indian rural landscape.
Livestock uses less than 7% of the cultivable land
Livestock is reared by around 3% of the rural population and yet…it generates 30% of India’s agricultural GDP.
Livestock and livestock produce garners roughly 70% of the retail price for the farmer, whereas other crops/produce is around 20% or lesser. For example, a farmer will be paid Rs. 4.5 for an egg which retails at Rs.6 whereas paddy will fetch Rs. 20 even if the rice retails for Rs. 50 or more.
The poorest of the poor in the villages can still aspire for a self-employed income by keeping a few sheep/goats/poultry where they live, and they are pretty good at it too.
The bane of the rural folks is that they do everything in cash (no tax to pay anyway) and they are in a fix when they are in need of credit (who doesn’t need credit?)
We address these major issues:
Market linkage, price discovery, and an open marketplace with no borders
We seek to make a difference by bringing markets to the farmer (bagging orders from institutions and passing on to farmer collectives). This could be large dairy farms seeking to buy/sell cattle (had an interesting conversation with Shashi from Akshayakalpa on this) in quantities, poultry/sheep/goats/others to meat markets, high-quality stock for breeders etc. We do not want to be another middleman, and are keeping this free for now and we intend to charge a small amount per animal (less than what the farmer pays today in the animal fairs he goes to seeking buyers) once we get good numbers. We leverage reach by turning this into a B2B as far as possible by engaging with FPO/Cooperative Societies on the supply side of the value chain. Currently, we are working in the states of Karnataka and Uttarakhand.
The app becomes a tool in assessing credit worthiness of farmers based on their livestock and their digital transactions through our platform, which can be used by financial institutions for providing loans to the farmers.
Convergence is paramount and hence we work with Animal husbandry and Veterinary services department, farmer collectives/FPO/Cooperative societies, and governments to use existing frameworks.
Attaching some links for reference