I’m currently working on setting up a polyester fiber-to-fiber recycling initiative in India, aiming to contribute meaningfully to circularity in textiles. On a recent call with the India head of a major global fashion brand, I couldn’t help but notice a disconnect between the sustainability narratives we hear and the actual on-ground commitments to sustainable sourcing.
It raises a broader question: Are we genuinely preparing to lead the sustainable transition, or are we destined to adopt meaningful change only decades after it’s already mainstream in regions like Europe?
Would love to hear your thoughts—especially from those working at the intersection of fashion, policy, and sustainability.