My name is Pooja Rajesh and I am pursuing a minor in entrepreneurship at Ashoka University.
For one of my courses, I have been working on a business proposal and my idea involves the fight against fast fashion. I wanted to try picking up this issue by creating an online marketplace for small sustainable brands that need help with outreach and marketing. However, I don’t just want to promote these brands. I want to be able to help get the message out there about climate change and how even one environmentally conscious decision of an individual can go a long way in saving our planet.
After hearing Mr. Sisodia talk about the importance of messaging, I was wondering if I could understand some of the best ways to help people receive and understand the issue, while also encouraging them to engage in sustainable consumption. Any other insights and feedback on the best ways to tackle this issue would really be helpful to me.