Alternatives to social platforms are crucial for climate action by the larger economy

General
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Ways social platforms based ad networks can be climate positive:

  1. Option to turn off all ads: Ensures consumption is not promoted without consent, in your social experiences.

  2. No paid ads: Enables local and smaller businesses to compete with larger businesses that out bid them on existing ad networks currently.

  3. Sustainability ranking based ads: Ensures all businesses compete on openly selected sustainability parameters (ingredients, energy consumed, distance traveled, price, etc) to reach potential customers.

  4. Community based ads: Along with automated review systems, admins/mods of communities you are already part of and past customers review ads on above parameters before potential customers see it.

  5. Option to set ad count: Ability to limit number of ads shown ensures sustainable businesses (determined by reviews) get to reach potential customers (and more importantly, less sustainable businesses don’t).

Businesses are tools of value creation and the most important value creation during a climate crisis is climate action. Hence, redesigning ad networks to help businesses create the value we collectively need is a no-brainer. Plus, no more annoying ads. Win-win.

I hope this helps. :smiley: