# Alternatives to social platforms are crucial for climate action by the larger economy

**URL:** https://grove.rainmatter.org/t/alternatives-to-social-platforms-are-crucial-for-climate-action-by-the-larger-economy/1884
**Category:** General
**Created:** [May 28, 2023, 4:31pm UTC](https://grove.rainmatter.org/t/alternatives-to-social-platforms-are-crucial-for-climate-action-by-the-larger-economy/1884 "2023-05-28T16:31:51Z")
**Posts on this page:** 1
**Showing post:** 3

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### Author: ![Nagaraju\_G](https://grove.rainmatter.org/user_avatar/grove.rainmatter.org/nagaraju_g/32/1318_2.png) [@Nagaraju\_G](https://grove.rainmatter.org/u/Nagaraju_G)
#### Post date: [July 6, 2023, 11:25pm UTC](https://grove.rainmatter.org/t/alternatives-to-social-platforms-are-crucial-for-climate-action-by-the-larger-economy/1884/3 "2023-07-06T23:25:52Z")

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Ways social platforms based ad networks can be climate positive:

1. **Option to turn off all ads** : Ensures consumption is not promoted without consent, in your social experiences.

2. **No paid ads** : Enables local and smaller businesses to compete with larger businesses that out bid them on existing ad networks currently.

3. **Sustainability ranking based ads** : Ensures all businesses compete on openly selected sustainability parameters (ingredients, energy consumed, distance traveled, price, etc) to reach potential customers.

4. **Community based ads** : Along with automated review systems, admins/mods of communities you are already part of and past customers review ads on above parameters before potential customers see it.

5. **Option to set ad count** : Ability to limit number of ads shown ensures sustainable businesses (determined by reviews) get to reach potential customers (and more importantly, less sustainable businesses don’t).

_Businesses are tools of value creation and the most important value creation during a climate crisis is climate action. Hence, redesigning ad networks to help businesses create the value we collectively need is a no-brainer. Plus, no more annoying ads. Win-win._

I hope this helps. 😃

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_[View the full topic](https://grove.rainmatter.org/t/alternatives-to-social-platforms-are-crucial-for-climate-action-by-the-larger-economy/1884)._